Signature focus on creating relevant gift formats for personalised books that can be sold at higher premiums
Uniquely – we print in house, and do all the book making and finishing to make a book into a great gift we can sell at a premium. A $40-$50 book is an expensive book, but a great price point for a gift.
We live by this quote
“BOOKS make great GIFTS because they have whole worlds inside of them…
And it’s much cheaper to buy somebody a book than it is to buy them the whole world.”
To that end we gift box many of our books, use tradtional cloth and hot foil stamping, or soft touch lamination with spot UV – all to reinforce gifting and premium.
On Disney for example we position their books into 3 categories – as below
- Standard Editions – 34 page hard and soft covers – as a more value option.
- Timeless Series – 64 page classic Disney stories using original artwork/style from the films & Gift Boxed – for a more authentic gift.
- Premium Editions – Special collections 100+ pages in massive coffee table size formats & Gift Boxed – for a more premium gift.
We capture a market our competitors are not currently hitting. As we make all books in house – including the box making, we have the ability to really be bespoke.
We are one of very few publishers able to do personalized toddler Board Books.
In 2018 – we are launching personalized music board books with sound chips inside.
Our Timeless Classic series is aimed at older customers looking for something more authentic and traditional. We use this format on a range of books – some examples below
And of course we can do standard soft and hard cover books.