Due to this success, more licensing agencies have now approached Signature Gifts to harness the extra sales the personalized gift market brings. Signature have secured further contracts from Penguin Ventures, who also licensed Signature’s Highly Commended Peter Rabbit Little Guides Range in the Nursery category. New licenses include a brand-new story starring Eric Carle’s most famous character, The Very Hungry Caterpillar, and further vintage Children’s books from the Ladybird range.
Other License agreements Signature have also secured include, Mattel’s Thomas the Tank Engine from the original railway series, and Enid Blyton’s Famous Five for Grown-ups series of spoof books. Also secured are agreements for licensing with top brands such as Thunderbirds and The Beano, which are both favorites from childhood.
“The desire for nostalgic characters to be passed on to the next generation is a massive influence over today’s gift market. In a world where technology is taking over more and more of our time, people are looking for more traditional gifts. What’s more traditional than a book that’s filled with old friends?” says Kevin Spindler, Managing Director of Signature Gifts. “When the book is personalized with the recipient’s name and a message from the giver, each gift is made even more special as it is one-of-a-kind,” he adds.
In case you have any queries please do not hesitate to contact us!